The question emphasises a widely held belief: lubricant should be performance-optimized if machinery is operating hard. The theory is that the oil should exert more effort to shield the machine from damage, which could increase its lifespan and efficiency. Using premium lubricants made for particular uses and operating environments will help achieve this.
That’s a fantastic beginning for a catchy tagline! It directly appeals to the concepts of performance and durability and has a powerful rhythm. Depending on your audience and tone, here’s a slightly improved version to make it even more impactful:
Original: Your machines put forth a lot of effort. Their oil ought to be more effective.
Refined options:
“Your machines put forth a lot of effort. Their oil ought to perform better.
A stronger statement that eliminates the uncertainty-inducing question.
“Harder-working oil is deserved by hard-working machines.”
– catchy and alliteratively balanced.
“Designed to work hard. supported by oil that works harder.
– inspires dependability and cooperation.
